Although it is hard to believe, even the most powerful search engines such as Google or Yahoo will not always find your website without a little encouragement! Often it is best to make the first move and tell these search engines that your site exists, and then to further convince them that your site is relevant. How can you do this? The fine art of search engine marketing, also referred to as SEM, can help you here.*

There are two main ways to introduce your site to the major search engines, by Paid Placement Management and Search Engine Optimization.

Paid Placement Management
This is a simple yet effective method of ensuring that you show up where and when you want. Paid placement refers to sponsored links, the highlighted links on search engines that appear on the top and right of the search results. These spots are actually for sale. Keeping your monthly budget in mind—whether it’s $100 or $10,000--we will do the research, create the accounts and actively manage your paid links.

Search Engine Optimization (click for more info)
This is the means by which we make your website more visible to the important search engines. SEO is a complex procedure that can improve your ranking in the natural, or unpaid search results. Web By Design, Inc. uses a licensed software program to help us tune your website for improved placement on Google, Yahoo and other important search engines.

*A word of caution! Absolutely no one can guarantee success with the search index. Only the search engine company itself has direct control. However, there are ways to greatly improve your chances of ranking highly where it counts.

See how much our Search Engine Marketing Services cost!